According to the latest official data published by the Croatian Bureau of Statistics, the real turnover of retail trade in November 2025 continued its positive year-on-year trend.

This result confirms the continuous rise in domestic consumption, as growth has now been recorded for 32 consecutive months compared with the same periods of previous years. Total calendar-adjusted turnover in November increased in real terms by 1.4% compared with November of the previous year, further supporting the figure of 3.4% growth in the first eleven months of the current year.

Although the annual indicators are optimistic, November brought a certain slowdown on a monthly basis. Seasonally and calendar-adjusted data from the Croatian Bureau of Statistics indicate that real turnover in November fell by 2.2% compared with October 2025. This result was mainly influenced by a decline in turnover from trade in food products, which amounted to 4.3%, while trade in non-food products, excluding fuels and lubricants, recorded a decline of 3.8% compared with the previous month.

Analyzing the structure of consumption on an annual basis, it is evident that non-food products remained the main driver of the market with real growth of 4.1%. In contrast, the category of food, beverages, and tobacco products recorded a real decline of 2.6% compared with the same month last year. If nominal amounts are observed, total turnover increased by 3.0%, to which non-specialized trade predominantly in food, beverages, and tobacco products contributed the most with an increase of 2.0%. A significant impact also came from retailers of motor fuels and lubricants with growth of 3.3%, as well as other non-specialized trade in non-food goods, which increased by 5.5%.

Particularly noteworthy is the online or mail-order trade segment which achieved a real annual jump of as much as 8.2 percent in November, indicating that digital sales channels are becoming an increasingly dominant factor in the domestic economy.

Sales of computer equipment, books, newspapers, and toys recorded nominal growth of 4.9% compared with November of the previous year, while pharmacies and stores selling medical and cosmetic products grew at a rate of 4.6%. These data suggest that citizens, despite caution when purchasing basic groceries, are not cutting back on technology and health care. Also noteworthy is the strong impact of sales of motor fuels and lubricants, whose real turnover on an annual basis increased by 6.6%, which significantly contributed to the overall stability of the index.

Data from the Croatian Bureau of Statistics show that in November eight retail sectors recorded turnover growth, while only one sector remained at last year's levels. These indicators suggest that the Croatian retail market maintains a high level of resilience despite occasional monthly fluctuations.

The continuous double-digit number of months in which growth has been recorded clearly indicates stable demand which, judging by the trends, could also mark the end of the calendar year in which citizens' purchasing habits remained steady.