Hospitality Association Head: 'Foreign Workers Saved Croatia’s Hospitality Industry'
11/19/2025

The traditional, seventeenth consecutive, forum of Zagreb restaurateurs brought a clear and unequivocal conclusion: the Croatian hospitality scene has survived thanks to a significant influx of foreign workers.
This position, which was one of the key highlights of the gathering, raises important questions about the future of the domestic workforce and the integration of newcomers into a sector that is experiencing constant growth and transformation.
The president of the Zagreb Hospitality Association, Franc Letica, openly admitted that foreign workers have literally bridged the staffing shortage crisis in recent years and in that way saved the sector from possible stagnation. Although these are exceptionally valuable individuals, Letica emphasizes that most of them need additional professional training, and he sees the key problem in inadequate state frameworks for their long-term integration. The consequence of this lack of systematic support is that a large number of foreign workers, despite employers’ initial investments in their employment, leave Croatia relatively quickly and go to other European countries that may be more favorable for them. For every restaurateur, such a quick departure represents a significant financial and time cost.
In addition to the issue of imported labor, forum participants also focused on the application of artificial intelligence in everyday work and on the importance of cooperation with educational institutions with the aim of attracting and retaining young people in the profession. Although terms such as so-called 'hospitality robots' and increasingly advanced artificial intelligence are appearing, Letica points out that technology will never be able to replace the human element in interaction with guests and service delivery. However, he emphasizes that artificial intelligence can serve as an extraordinary tool for improving business processes, organization, and market operations. When it comes to young people, it is observed that they most often begin their careers in waiter and assistant positions, which is a natural entry into the profession, but he also notes their pronounced desire for faster advancement and proving their talent.
Taking into account the pressure of the constant labor shortage, long-term planning becomes extremely demanding, but Letica optimistically emphasizes that an increasing number of jobs are opening up in hospitality that provide young people with an opportunity for growth and development. Therefore, the focus in the coming years must be on intensive education and the development of domestic staff, because this is precisely where the key to the stability and success of the entire industry lies. Letica concluded with a message of encouragement, emphasizing that hospitality is not a static sector, but is continuously transforming and growing, providing young people with a clear perspective and opportunity. Every individual ready to learn and advance can reach quality employment, significantly higher income, and very responsible job positions extremely quickly, emphasizes the head of Zagreb restaurateurs.









